Oh, hey there. I'm Zach.
Whoa, who's that?
I'm Zach, and so glad to see you made it! Looking for a little info about me? I combine my background in creative visual media and analytical thinking to approach Paid Search and other media. I am always hands-on in platform, working to develop measurement and reporting, and communicating cross-functionally. Take a look around and reach out if you have questions or want to talk further!
Quick Facts
What I've Done
Butler/Till | Paid Search Specialist
4/23 - Present
Management of nationwide Paid Search campaigns in the pharmaceutical industry with monthly budgets ranging from $200k to $800k. Hands-on optimizations including budget pacing, asset management, and compliance (PRC/MLR) review. Consistent collaboration with Integrated Planning and Account teams for strategy, performance, and reporting.
CGI Digital | Senior Paid Search Coordinator
7/21 - 4/23
Management of Google Ads campaigns for a book of 120+ SMB clients while overseeing a direct report to guide hands-on optimizations and management of campaigns. Meeting with clients to report and strategize. Initiate training for new hires and maintain training guide.
CGI Digital | Paid Search Coordinator
9/19 - 7/21
Creation and management of local Google Ads Search, Display, YouTube, and Discovery campaigns for small businesses across the nation. Optimization through keyword research and ad copy writing, plus image ad design. Reporting successes and strategizing in direct client meetings.
CGI Digital | Paid Search Associate
7/19 - 9/19
Behind-the-scenes maintenance and optimizations for Google Ads campaigns for clients. Worked under Coordinators on the team to ensure smooth operation and steady performance on accounts. Linked and activated Analytics and Tag Manager accounts for tracking. Created data reports in Data Studio (now Looker Studio).
References available for all positions. All you have to do is ask!
What I've Learned
Leading with Motivational Intelligence | 2logical
4/22 - 6/22
Mission: "Understand how to engage teams, foster collaboration, and help coworkers adapt, grow, and innovate in a dynamic work environment within a virtual workforce world."
BS, Marketing | Nazareth College
1/16 - 5/18
Mission: "The marketing degree program at Nazareth College (now University) builds knowledge, skills, and experience for positions in corporations, advertising agencies, and nonprofit organizations."
AFA, Photography | DCAD
8/13 - 5/15
Mission: "Working with a faculty of practicing professionals, students in the Delaware College of Art and Design Photography program explore technical and aesthetic possibilities while developing a creative vision."
That's two degrees, one leadership training, and a whole lot of lessons learned.
Reach Out
Connect with me on Instagram or X @zachdunton_com
Find me around Rochester, Webster, Pittsford, and Honeoye Lake.
Need a mentor, advice, lunch recommendation, or speaker? Let me know!
Copyright © 2024 Zachary Dunton - All Rights Reserved.
Headshot by Val Sorrells for Butler/Till.
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